http://www.paulines.se Pauline Säll Fri, 25 Jan 2013 11:36:37 +0000 http://www.paulines.se en http://www.paulines.se/Nextel-pripea-ads http://www.paulines.se/following/paulines.se/Nextel-pripea-ads Fri, 25 Jan 2013 11:36:37 +0000 Pauline Säll 4846724 <img src="http://payload127.cargocollective.com/1/1/40079/4846724/P1050004.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload127.cargocollective.com/1/1/40079/4846724/P1050004_o.JPG" data-mid="25897527" border="0" align="left"/><img src="http://payload127.cargocollective.com/1/1/40079/4846724/P1040490.JPG" width="670" height="893" width_o="1920" height_o="2560" src_o="http://payload127.cargocollective.com/1/1/40079/4846724/P1040490_o.JPG" data-mid="25897489" border="0" align="left"/><img src="http://payload127.cargocollective.com/1/1/40079/4846724/P1040606.JPG" width="670" height="893" width_o="1920" height_o="2560" src_o="http://payload127.cargocollective.com/1/1/40079/4846724/P1040606_o.JPG" data-mid="25897497" border="0" align="left"/><img src="http://payload127.cargocollective.com/1/1/40079/4846724/P1050454.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload127.cargocollective.com/1/1/40079/4846724/P1050454_o.JPG" data-mid="25897544" border="0" align="left"/><img src="http://payload127.cargocollective.com/1/1/40079/4846724/P1040697.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload127.cargocollective.com/1/1/40079/4846724/P1040697_o.JPG" data-mid="25897509" border="0" align="left"/> During my Internship period at Madre Buenos Aires I got to be part of the new Nextel campaign for the instant voice messaging service 'pripea'. I made the art direction and design for the store window ads. During my Internship period at Madre Buenos Aires I got to be part of the new Nextel campaign for the instant voice messaging service 'pripea'. I made the art... http://www.paulines.se/YourVoice http://www.paulines.se/following/paulines.se/YourVoice Sun, 19 Feb 2012 16:30:58 +0000 Pauline Säll 2821753 Client: Society46 is a digital/web agency. They have a real time interaction platform called YouLive. The Brief: Integrate the YouLive experience with politics. Insight: People feel empowered when they can take action themselves. Challenge: How can we bring people back to politics? People feel increasingly disconnected from politics on a daily basis. They don’t trust politicians and feel they are only active when required once every fourth year when voting. Solution: YourVoice aims to bring back people to politics by connecting the people with the decision makers and to make sure that the people voice will get heard. YourVoice is an online platform and a channel to connect, explore, discuss and impact the decision making in realtime. In co-operation with Berglind Hauksdottir, Felipe Camara, Vesa Riste and Vidar Daniels. <img src="http://payload26.cargocollective.com/1/1/40079/2821753/Group11_Politics_Society46_final-1.017.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload26.cargocollective.com/1/1/40079/2821753/Group11_Politics_Society46_final-1.017_o.jpg" data-mid="14436677" border="0" align="left"/> <img src="http://payload26.cargocollective.com/1/1/40079/2821753/Group11_Politics_Society46_final-1.022.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload26.cargocollective.com/1/1/40079/2821753/Group11_Politics_Society46_final-1.022_o.jpg" data-mid="14436684" border="0" align="left"/> <img src="http://payload26.cargocollective.com/1/1/40079/2821753/Group11_Politics_Society46_final-1.023.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload26.cargocollective.com/1/1/40079/2821753/Group11_Politics_Society46_final-1.023_o.jpg" data-mid="14436697" border="0" align="left"/> <img src="http://payload26.cargocollective.com/1/1/40079/2821753/Group11_Politics_Society46_final-1.025.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload26.cargocollective.com/1/1/40079/2821753/Group11_Politics_Society46_final-1.025_o.jpg" data-mid="14436704" border="0" align="left"/> Client: Society46 is a digital/web agency. They have a real time interaction platform called YouLive. The Brief: Integrate the YouLive experience with politics. ... http://www.paulines.se/Hit-the-Heavens http://www.paulines.se/following/paulines.se/Hit-the-Heavens Mon, 23 Jan 2012 12:11:54 +0000 Pauline Säll 2659703 24hours creative workshop with Goodby, Silverstein & Partners. Challenge: Create an idea that will trigger your senses and find a real client to sell it to. Execute and present in less than 24hours. Problem: Street art is beautiful but illegal and expensive for the cities to clean up. Solution: Hit the Heavens lets you into an augmented reality where you can create graffiti in the most challenging places. Together with The Council of Paris (Paris is a typical city dealing with this problem) and with famous street artists we will create virtual driven art. This is a true underground solution that will enable Paris to stay clean but let the street art live on. My Role: Concept, Strategy In co-operation with Felipe Camara, Berglind Hauksdottir, Vesa Riste and Simon van Acht. <img src="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.001.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.001_o.jpg" data-mid="13477334" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.002.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.002_o.jpg" data-mid="13477337" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.003_3.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.003_3_o.jpg" data-mid="13477785" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.004.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.004_o.jpg" data-mid="13477340" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.005.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.005_o.jpg" data-mid="13477344" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.006.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.006_o.jpg" data-mid="13477347" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.007.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.007_o.jpg" data-mid="13477349" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.008.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.008_o.jpg" data-mid="13477353" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.009.jpg" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload17.cargocollective.com/1/1/40079/2659703/hit_the_heavens_p.009_o.jpg" data-mid="13477354" border="0" align="left"/> 24hours creative workshop with Goodby, Silverstein & Partners. Challenge: Create an idea that will trigger your senses and find a real client to sell it to.... http://www.paulines.se/My-passion http://www.paulines.se/following/paulines.se/My-passion Sat, 14 Jan 2012 14:29:28 +0000 Pauline Säll 501130 I'm passionate about illustrating, painting, drawing, doodling, crafting things that pop up in my head. It's my way of meditating. I connect with my inner self and experience peace of mind. Therefore I started my blog creativity of the day where I post my daily creations and some sneak peeks of my life. <img src="http://payload.cargocollective.com/1/1/40079/501130/Argentinawoods_PaulineSll_rgb3.jpg" width="670" height="868" width_o="1134" height_o="1470" src_o="http://payload.cargocollective.com/1/1/40079/501130/Argentinawoods_PaulineSll_rgb3_o.jpg" data-mid="20205535" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/40079/501130/wolf_pauline_Sall.jpg" width="670" height="947" width_o="2048" height_o="2896" src_o="http://payload.cargocollective.com/1/1/40079/501130/wolf_pauline_Sall_o.jpg" data-mid="13180365" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/40079/501130/oweleye_pauline_sall.jpg" width="670" height="942" width_o="2048" height_o="2879" src_o="http://payload.cargocollective.com/1/1/40079/501130/oweleye_pauline_sall_o.jpg" data-mid="13180348" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/40079/501130/Pauline_diadelosmuertos_web.jpg" width="670" height="947" width_o="670" height_o="947" src_o="http://payload.cargocollective.com/1/1/40079/501130/Pauline_diadelosmuertos_web_o.jpg" data-mid="12815596" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/40079/501130/tvattlinan.png" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/1/40079/501130/tvattlinan_o.png" data-mid="12817017" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/40079/501130/pink-tree 1.jpg" width="670" height="426" width_o="670" height_o="426" src_o="http://payload.cargocollective.com/1/1/40079/501130/pink-tree 1_o.jpg" data-mid="12816990" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/40079/501130/books.jpg" width="670" height="914" width_o="1964" height_o="2680" src_o="http://payload.cargocollective.com/1/1/40079/501130/books_o.jpg" data-mid="2282743" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/40079/501130/ILLUSTRATION_w_background 1.jpg" width="670" height="615" width_o="670" height_o="615" src_o="http://payload.cargocollective.com/1/1/40079/501130/ILLUSTRATION_w_background 1_o.jpg" data-mid="12846678" border="0" align="left"/> I'm passionate about illustrating, painting, drawing, doodling, crafting things that pop up in my head. It's my way of meditating. I connect with my inner self... http://www.paulines.se/SVT-Play http://www.paulines.se/following/paulines.se/SVT-Play Thu, 12 Jan 2012 14:15:38 +0000 Pauline Säll 2542990 SVT CLEVER TV For SVT Play, an online on demand TV-channel in Sweden. Challenge: How can we make it easy to watch and control SVT Play on a regular TV. Insight: Everyone is different. Everyone has different needs, wants and behaviors in front of the TV and when using SVT Play. Solution: SVT Clever. This time you don’t have to tell it, it tells you. SVT Clever is your soulmate, it cares about you. It allows you to define your profile, to refine your profile with for examples likes and dislikes of the content. It will remember and recognize you and most of all it will learn from your behavior. SVT Clever will create a schedule for you, the more you use it the better customized TV experience you will have. Team blog My role: Strategy, UX, Design In co-operation with Charlie Montagut, Luis Marques, Charlon de Graav, Reidun Solvik and Samuel Nieto. <img src="http://payload12.cargocollective.com/1/1/40079/2542990/project.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/project_o.jpg" data-mid="13176567" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/1/40079/2542990/3.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/3_o.jpg" data-mid="13176515" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/1/40079/2542990/4.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/4_o.jpg" data-mid="13176520" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/1/40079/2542990/6.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/6_o.jpg" data-mid="13176526" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/1/40079/2542990/7_21.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/7_21_o.jpg" data-mid="13176663" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/1/40079/2542990/8.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/8_o.jpg" data-mid="13176536" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/1/40079/2542990/9.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/9_o.jpg" data-mid="13176540" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/1/40079/2542990/10.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/10_o.jpg" data-mid="13176546" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/1/40079/2542990/13_13.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/13_13_o.jpg" data-mid="13176552" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/1/40079/2542990/14_26.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/14_26_o.jpg" data-mid="13176687" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/1/40079/2542990/15_15.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/15_15_o.jpg" data-mid="13176562" border="0" align="left"/><img src="http://payload12.cargocollective.com/1/1/40079/2542990/17.jpg" width="670" height="397" width_o="2048" height_o="1213" src_o="http://payload12.cargocollective.com/1/1/40079/2542990/17_o.jpg" data-mid="13176728" border="0" align="left"/> SVT CLEVER TV For SVT Play, an online on demand TV-channel in Sweden. Challenge: How can we make it easy to watch and control SVT Play on a regular TV. Insight:... http://www.paulines.se/Me-me-me http://www.paulines.se/following/paulines.se/Me-me-me Wed, 04 Jan 2012 08:30:46 +0000 Pauline Säll 669369 Here I am! The girl who loves pancakes more than any other food. When I retire I will open up "Pauline's Pancake Palace". It will be superduper, with all different kinds of pancakes and the interior design will make you feel like you've entered a fairytale. But before that I'm learning all I can about insights, solving problems, creating ideas, executing them, changing them, killing them, starting all over again and ending up with some fantastic work. Get in touch! +46 733 88 61 80 pauline.sall@hyperisland.se @pollelina LinkedIn Facebook <img src="http://payload.cargocollective.com/1/1/40079/669369/flyg2.png" width="670" height="448" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/1/40079/669369/flyg2_o.png" data-mid="13250283" border="0" align="left"/> Here I am! The girl who loves pancakes more than any other food. When I retire I will open up "Pauline's Pancake Palace". It will be superduper, with all different... http://www.paulines.se/Bachelor-Thesis http://www.paulines.se/following/paulines.se/Bachelor-Thesis Thu, 08 Jul 2010 09:05:56 +0000 Pauline Säll 501043 Condensation of a movie into an image - how photographs and illustrations can visualize a movie. By analyzing five motion pictures with visual communication theories, semiotics, and colour symbolism as tools, an illustrator (me) and a photographer (Emese Tot) created 5 illustrations and 5 photographs. It ended with an exhibition that celebrated color theory in relation to film. See the other pictures and guess the movies they represent at GISSA FILMEN. This illustration is representing the movie "The Good, the Bad and the Ugly" by Sergio Leone. <img src="http://payload.cargocollective.com/1/1/40079/501043/GOU.jpg" width="670" height="657" width_o="2000" height_o="1962" src_o="http://payload.cargocollective.com/1/1/40079/501043/GOU_o.jpg" data-mid="2282224" border="0" align="left"/> Condensation of a movie into an image - how photographs and illustrations can visualize a movie. By analyzing five motion pictures with visual communication... http://www.paulines.se/Recyceling-in-Ringdansen http://www.paulines.se/following/paulines.se/Recyceling-in-Ringdansen Thu, 08 Jul 2010 08:44:30 +0000 Pauline Säll 501035 RECYCLING IN RINGDANSEN Client: Hyresbostäder in Norrköping AB – Ringdansen. Brief: To increase the knowledge of recycling in the multicultural district Ringdansen in Norrköping. My role: Concept, Art direction, Retouch. In co-operation with Gustav Johansson, Anna Svensson and Malin Ohlsson. <img src="http://payload.cargocollective.com/1/1/40079/501035/ringdansen.jpg" width="670" height="765" width_o="2046" height_o="2339" src_o="http://payload.cargocollective.com/1/1/40079/501035/ringdansen_o.jpg" data-mid="2282095" border="0" align="left"/> RECYCLING IN RINGDANSEN Client: Hyresbostäder in Norrköping AB – Ringdansen. Brief: To increase the knowledge of recycling in the multicultural district... http://www.paulines.se/Lyckan http://www.paulines.se/following/paulines.se/Lyckan Thu, 08 Jul 2010 08:38:40 +0000 Pauline Säll 501009 LYCKAN School assignment to design the packaging for the fictitious brand Lyckan. My role: Strategy, Branding, Design. In co-operation with Eva Wallmark, Michal Sitkiewicz, Björn Avén and Carolina Eggertsson. <img src="http://payload.cargocollective.com/1/1/40079/501009/front_dinkeltomat.jpg" width="670" height="670" width_o="1850" height_o="1850" src_o="http://payload.cargocollective.com/1/1/40079/501009/front_dinkeltomat_o.jpg" data-mid="2282019" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40079/501009/back_dinkeltomat.jpg" width="670" height="670" width_o="1858" height_o="1858" src_o="http://payload.cargocollective.com/1/1/40079/501009/back_dinkeltomat_o.jpg" data-mid="2282021" border="0" align="left"/> LYCKAN School assignment to design the packaging for the fictitious brand Lyckan. My role: Strategy, Branding, Design. In co-operation with Eva Wallmark, Michal... http://www.paulines.se/A-la-Carte http://www.paulines.se/following/paulines.se/A-la-Carte Thu, 08 Jul 2010 08:29:52 +0000 Pauline Säll 494675 Á LA CARTE School assignment to redesign the packaging and the displays for the brand 'á la Carte'. My role: Strategy, Branding, Design. In co-operation with Eva Wallmark, Michal Sitkiewicz, Björn Avén and Carolina Eggertsson. <img src="http://payload.cargocollective.com/1/1/40079/494675/bearnaise.jpg" width="670" height="438" width_o="2048" height_o="1341" src_o="http://payload.cargocollective.com/1/1/40079/494675/bearnaise_o.jpg" data-mid="2281908" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/40079/494675/hylla.jpg" width="670" height="446" width_o="2000" height_o="1333" src_o="http://payload.cargocollective.com/1/1/40079/494675/hylla_o.jpg" data-mid="2281906" border="0" align="left"/> Á LA CARTE School assignment to redesign the packaging and the displays for the brand 'á la Carte'. My role: Strategy, Branding, Design. In co-operation with...